SignMax brings the outside indoors with Drytac ReTac Smooth 75

Drytac ReTac Smooth 75 is used by SignMax for doctor's office in South Africa
Drytac ReTac Smooth 75 is used by SignMax for doctor's office in South Africa

South African sign and display business SignMax used Drytac ReTac Smooth 75 to create a series of nature-inspired interior wall graphics for a local neurosurgeon.

Family-owned sign and display business SignMax used Drytac ReTac Smooth 75 polymeric PVC film to produce a series of eye-catching interior wall graphics, bringing elements of the natural world into an indoor environment.

The South African company – founded by Theo Vermaak in 1987 and now managed by his son NJ – was tasked with producing a design that created a natural and calming atmosphere for visitors to its client, local neurosurgeon Dr. Francois van Niekerk.

SignMax only started using Drytac shortly before the project, but its success with these materials in other recent pieces of work led it to select Drytac ReTac Smooth 75, which was recommended by the team at Drytac’s exclusive dealer in South Africa, Midcomp.

The company printed the colourful and calming design onto Drytac ReTac Smooth 75 using its HP Latex 335 printer, before installing the graphics at the facility to give the inside of the building a completely new feel.

“We have only recently started using Drytac materials, but we are very excited to start using Drytac products more on future projects,” SignMax Managing Director NJ Vermaak said.

“ReTac Smooth 75 is a great product and prints come out looking awesome when combined with our HP Latex 335. Our clients are also impressed with the fact that the product can be removed when not needed anymore, with no damage to the applied surface.

Such has been the success of SignMax’s use of Drytac materials that the company is now exploring how the products can help it expand into new areas, in particular the wallpaper segment of the interior design market.

“As with most companies in business during the Covid-19 pandemic and coping with the subsequent lockdowns, we’ve had to be proactive and put new products to market,” NJ Vermaak said. “Using Drytac ReTac Smooth 75 means that we can offer our clients a new product we can trust, giving us confidence to enter a market that we have not yet explored.”

Aside from wallpapers, SignMax has also begun to explore other areas such as floor and counter-top graphics, as well as architectural films.

“The prospects for this market are looking great, we are excited and positive about future projects,” NJ Vermaak said. “By combining Drytac films with our HP Latex printers, we are able to print vivid colours quickly, at a high quality, which is ideal for the decorative and retail market.”

NJ Vermaak also commends the team at Midcomp for their advice and support. He concludes: “Midcomp have been a pleasure to work with from day one. From purchasing printers, to ordering materials, they are a reputable team. Everyone within the team is helpful and friendly and they always offer great customer service.”

To find out more about Drytac ReTac Smooth 75, please click here.

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Setting out your stall with countertop graphics

Authored by Shaun Holdom, Global Product Manager

When it comes to capturing the attention of – and interacting with – people in today’s fast-paced world, retailers, brands and other settings need to think creatively and consider how to best use their environment to their advantage.

Countertops are the point where a business will have one of its first interactions with its customers. They are prominent features in many locations including retail, restaurants, bars, gyms, medical settings, hotels, schools and more, and present an incredibly unique way of connecting with people.

Much like the walls that surround them and the floor underneath, countertops are a blank canvas and offer all sort of opportunities when it comes to placing graphics. Be it generating new sales, improving brand awareness, providing information or promoting products, countertop graphics can be an extremely valuable marketing asset.

While these graphics may be used by many brands for decoration and raising awareness, there is also the potential to add useful functionality to further boost interaction with people.

Take for example a fast-food restaurant counter; here, graphics could be installed to display a menu and highlight special offers on food, as well as instructing customers how to order their food online via a printed, scannable QR code integrated into the design.

Countertop Graphics Drytac 2

Then there are customer service desks in settings such as shopping malls. Graphics placed on these countertops could feature a map of the shopping centre, as well as a QR code that the consumer could scan to access an online version of that same mall map.

In education, students could scan a QR code that takes them to a digital learning portal that allows them to access more materials online.

These are just a few examples, but the possibilities for countertop graphics are seemingly endless. By working with your customers, you can come up with all sorts of unique and thought-provoking ideas that could add a whole new dimension to marketing and branding strategies.

In terms of the type of material you should work with, Drytac has a host of high-quality and reliable products ideally suited for countertop graphics.

Adhesive technology featured in Drytac’s products means the countertop graphics will not slide when installed. This offers a significant advantage over traditional printed mats that often slip and slide over the counter, causing issues for the consumer and brand alike.

Drytac has a range of permanent and removable options, suitable for either short-term or longer-term installations, and offers FDA-approved laminates for accidental food contact, opening up a plethora of opportunities in the food and drinks sector.

For those countertop projects in hygiene-sensitive high traffic environments such as medical facilities, Drytac’s Protac AMP film with Microban antimicrobial protection is the ideal solution. When harmful microbes meet the film, the cell walls of the microbes are disrupted and are unable to reproduce, which in turn cuts the risk of bacteria spreading.

While your customers will almost certainly be aware of the advantages of window, wall and floor graphics, they may not have thought about using their counters to interact with people. The addition of graphics to countertops offers all sorts of benefits in many environments and by working with reliable materials from Drytac, you can access these untapped and profitable opportunities.

Drytac Recommended Countertop Solutions

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Drytac sets sail with Monkey Fist in Atlantic Dash extreme endurance challenge

Drytac sets sail with Monkey Fist in Atlantic Dash extreme endurance challenge
Drytac sets sail with Monkey Fist in Atlantic Dash extreme endurance challenge

Globe Print supplied Drytac Polar Grip Matte film for an intense endurance challenge which saw a team of four men row 3,200 miles non-stop across the Atlantic Ocean for over 45 days.

Drytac’s Polar Grip Matte film was put to the ultimate test in the last couple of months when graphics printed on the material were featured on a boat crossing the Atlantic Ocean in an extreme endurance challenge.

A team of four men rowed, non-stop, for 3,200 miles from Lanzarote in the Canary Islands to the island of Antigua in the Caribbean, in a challenge dubbed the ‘Atlantic Dash’. Skipper Billy Taylor was joined by Johnny Ward, Matthew Pritchard and Martin Heseltine for the journey, which took 50 days, 5 hours and 12 minutes.

Such was the extreme nature of the challenge that Monkey Fist Adventures, organiser of the event, relied on Drytac materials – once again – for support in decorating the boat with striking graphics that would be able to withstand the harsh environment out on the Atlantic Ocean.

Globe Print, a long-term user of Drytac products, took on the task of printing the graphics, having previously worked with Monkey Fist Adventures on one of its previous challenges. The Marlow-based company used a Roland SolJet EJ-640 large-format printer to print the graphics on Drytac’s Polar Grip film which was then paired with their Interlam Pro Emerytex overlaminate.

Drytac Polar Grip sets sail with Monkey Fist in Atlantic Dash extreme endurance challenge thanks to Globe Print

Polar Grip is a self-adhesive vinyl for digitally printed graphics and signs, designed to look vibrant and remain in place for up to five years, making it the ideal solution for such a testing project.

The graphics, featuring the many sponsors supporting the event, were applied to the boat on location in Lanzarote prior to the team setting off on their journey in early March, with the quartet making land in Antigua on 2nd May 2021.

Barry Hayes, Director of Monkey Fist Adventures, said the decision to work with Drytac and Globe Print again for the Atlantic Dash challenge was an easy one, with the graphics used in a previous event having proved extremely successful.

“We’ve used other companies in the past, but on previous crossing we went to Globe Print, and apart from just being all round nice people, the Drytac products supplied were far superior to anything we’d ever used before,” Barry said.

“Oceans are harsh on everything, but our sponsors – and their logos – remained solid and steadfast for the entirety of both the Atlantic Dash crossings.

“The Globe Print team went above and beyond to produce the printed graphics exceedingly quickly – as they knew we had very tight timeframes.”

Drytac Polar Grip sets sail with Monkey Fist in Atlantic Dash extreme endurance challenge thanks to Globe Print

The latest Atlantic Dash challenge came about as the Monkey Fist Adventures team sought to restore some sort of normality after Covid-19.  

Alex Mason, co-founder of Monkey Fist Adventures, had not seen her mother in more than a year due to the pandemic, while Billy Taylor, another co-founder who skippered the Atlantic Dash, had to endure his partner contracting Covid-19 while working on the frontline for the NHS. Barry Hayes suffered with mental health issues during the pandemic but was thankfully able to access the right support.

“After having to go through so many challenges and tough times over the past 12 months, we wanted to get back to doing what we do best, so we created an ocean row to try and reset the balance – and the Atlantic Dash was born,” Barry says.

The Atlantic Dash has raised more than £8,000 for two very worthy causes: HUMEN, a movement to improve and maintain men’s mental health; and Dean Farm Trust, an organisation committed to working for a sustainable, healthy and cruelty-free planet. This was less than hoped for, but with the constraints of Covid-19 it became somewhat challenging for fundraising to be as effective.

“However, the major goal of the Atlantic Dash was to get people talking about their mental health and it absolutely worked!” Barry concludes.

If you would like to donate to the above charities, please click here.

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How to apply media to bricks for wall and floor graphics

Drytac Blog: How to apply media to bricks for wall and floor graphics

Authored by Gareth Newman, Academy Manager, Drytac

Graphics can be incredibly impactful, changing a room – or even a whole building – with colour and design. But it’s not necessary to fight what’s already there, or to ignore the natural finish of the surface. Applying a mural or decal to bare bricks or concrete can really complement an industrial space or heritage property.

For any wall or floor graphics application, it’s essential that the graphic itself will stand the test of time. Bricks and concrete, being rough and porous, are not the easiest surfaces to work with, but these tips should help you achieve great results.

Polar Grip applied to an interior cinder block wall.

Firstly, preparation is key. Use a stiff brush to remove dust and dirt and, if necessary, use a de-greasing cleaner and leave to dry for 48 hours. Next, you’ll need to choose the right graphics media. A product that can conform to the rough or uneven surfaces is key. High tack adhesive and long-term indoor/outdoor durability is also ideal for the application at hand. There are lots of graphics media on the market, so it’s important to conduct a small-scale test on-site two to three days before the project to ensure the best adhesion and desired results.

Polar Street FX applied to an exterior brick wall.

Before you get started on the application make sure you have the right tools. You’ll need a heat gun, a squeegee, and 3D texture applicators which will save you time and make your graphics stunning. Apply the graphics with a squeegee first to get the initial tack, then use the heat gun, working in one direction – left to right or right to left – in order to push the air out and avoid creating air bubbles. Work brick by brick then move to the mortar joins, thinking about where the air is going and may get trapped. Depending on how deep the mortar is, your graphics might shrink and not fit your desired location correctly, so be aware of this at the design stage.

As with many things in life, preparation is key. Before installing graphics on brickwork and mortar, check your design is suitable for the application and be doubly sure you have the right media and the right tools to hand.

At Drytac, we have several solutions for rough surfaces. Drytac Polar Grip is a polymeric self-adhesive PVC film, that is designed to deliver up to five years’ indoor or outdoor durability thanks to its unique high-bond adhesive. It is flexible, making it ideal for curved or rough walls and comes in a choice of matte or gloss finishes and when paired with Interlam Pro Emerytex, long-term, slip-rated floor graphics can be created.

Drytac Polar Street FX is also ideal for rough surfaces including concrete, brick and asphalt, and any other low-energy surfaces. This textured printable white matte aluminium film is coated on one side with a clear, high tack adhesive and is 100% recyclable. Polar Street FX has also achieved several slip ratings and certifications making it ideal for public areas. Both solutions are compatible with all common digital printing technologies including eco-solvent, solvent, latex and UV.

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Links Signs and Drytac bring football home with London Underground installations

Links Signs and Drytac bring football home with London Underground installations
Links Signs and Drytac bring football home with London Underground installations

Family-run Links Signs has used Drytac Polar Grip to produce an attention-grabbing range of graphics at London Underground stations to celebrate the Euro 2020 football tournament.

Hastings-based signage and large-format print business Links Signs recently used Drytac Polar Grip to create a series of eye-catching graphics at five London Underground stations to celebrate this year’s Euro 2020 national team football tournament.

Euro 2020 had been due to take place last year but was delayed until this year due to the pandemic. The tournament is a special edition of the quadrennial competition, with matches taking place at locations right across Europe, as opposed to the traditional set-up in one country.

Links Signs and Drytac bring football home with London Underground installations

Wembley Stadium was one of the venues selected to host games, and to mark this special occasion, Transport for London (TfL) approached Links Signs to produce a series of themed graphics to accompany fans as they travelled across London to the stadium.

Graphics were installed at King’s Cross and Paddington – two of London’s busiest terminus stations – as well as Baker Street, London Bridge and Wembley Park, the latter being where fans exit the train to walk down the famous Wembley Way to the stadium.

Links Signs, an accredited printer and installer for TfL, worked with the commercial team at TfL and its agency to create a series of innovative and attention-grabbing graphics that provided unique photo opportunities for fans. Prior to installation, Links Signs met with the graphics agency at the proposed sites to advise on the best fit solution for the extensive, multi-site project.

The project included wall graphics at Kings Cross and Paddington that mimicked the players’ tunnel at Wembley Stadium, as well as football pitch floor graphics and a design that integrated existing seating at the station to give the effect that fans were sat on benches in the stadium. 

All the Euro 2020 graphics were printed on Drytac Polar Grip polymeric self-adhesive vinyl, paired with Drytac Interlam Pro Emerytex which is fully approved by TfL and carries all the required fire and slip certifications and ratings for public spaces.

Links Signs used an HP Latex 570, installed 18 months ago, to print the graphics onto the vinyl and carried out installation of all the graphics over a period of five nights, in time for the start of the tournament on June 11.

Paul Cox, Operations Manager at Links Signs, said Drytac Polar Grip was the ideal solution for the job as it is approved for use in projects on the London Underground, adding that the product delivered outstanding results across the series of graphics.

“When working on projects for London Underground, we cannot use any materials that are not approved,” Paul Cox said. “Drytac is not only approved, but also an incredibly stable and reliable product that can be easily applied.

“We really liked working with the Drytac vinyl; it delivered exactly what it promised, and we will be looking to work with it on other projects we produce for TfL.”

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What’s the future for floor graphics?

The future of floor graphics with Drytac; pringles can social distancing example in grocery store.

Authored by Brad Haupt, USA Midwest and Southwest Territory Manager at Drytac.

While floor graphics have been a staple part of the industry for some time now, the pandemic of the past year or so – and the need for social distancing signage – has seen the popularity of these applications skyrocket.

Simply put, floor graphics have played a significant role in the battle against Covid-19, helping us keep a safe distance from each other when out and about, as well as directing people around one-way systems in a whole host of environments including shops, schools and vaccination centers.

With floor graphics having showcased their undeniable value during times of Covid, it is now time to look to the future to see what sort of a role these applications might have as we begin to move out of the pandemic and towards a more “normal” world.

Sitting up and taking notice

If there is one thing that is unquestionable about floor graphics, it is that consumers do take notice of these applications – something that was very clear to see when it came to social distancing markers and one-way systems. After all, customers are always looking down at their phone, so why not give them something else to look at and showcase your products at the same time?

Consumers’ new-found familiarization with floor graphics also opens a host of opportunities for new forms of interaction. For example, retailers can print specific offers on the graphic and direct the customer to where this can be found in the store. A play on the one-way systems that we have become used to in Covid time, if you will. A study by the Center for Advanced Retail and Technology reported sales increased by 17% for products featured on floor graphics in their product aisles.

Get creative and push the boundaries

While Covid may have slowed and limited creativity in some sectors, this was certainly not the case for floor graphics, as retailers and brands took the opportunity to explore the many different ways they could use this media to promote their products while keeping people safe.

Some excellent conceptual examples could include a proposed floor graphic encouraging shoppers to remain at least six tubes of Pringles apart from each other, while a DIY brand might feature a giant tape measure on its social distancing graphics.

The future of floor graphics with Drytac; tape measure showing social distancing while still remaining true to its brand.

Flexibility and adaptability are key with floor graphics

What makes floor graphics so unique is that they can be used in almost any environment that you can think of and for all sorts of reasons.

Be it promoting new products in shops and supermarkets; serving as way-finding directions in hospitals and event venues; or even educating pupils and students in schools, colleges and universities. Floor graphics come in such an array of forms they are sure to have a major role to play in the post-pandemic period and beyond.

This flexibility is also true in terms of the surfaces that floor graphics can be applied to, both indoor and outdoor. Films and vinyls, including those available from Drytac, are suitable for use on floor tiles, wood laminate flooring and short pile carpet indoors, as well as concrete, asphalt, tarmac and concrete tiles outside.

When it comes to floor graphics, there is no single product that will work on all jobs; it is down to you to establish which is the most effective and suitable solution for each individual project.

Once equipped with the right material, you can then get creative and continue to stretch the boundaries of what has become an incredibly innovative and imaginative sector that will only continue to grow.

To find out more about our floor graphics products, please click here.

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N3 Display Graphics stays one step ahead with Drytac Polar Street FX

N3 Display Graphics stays one step ahead with Drytac Polar Street FX in Bristol, UK
N3 Display Graphics stays one step ahead with Drytac Polar Street FX in Bristol, UK

Bristol-based N3 Display Graphics used Drytac Polar Street FX to produce a series of creative floor graphics encouraging social distancing on streets across the city.

Large-format graphics production and installation company N3 Display Graphics recently used Drytac Polar Street FX aluminium print media to produce a range of eye-catching outdoor floor graphics to promote social distancing across the city of Bristol.

Bristol City Council designed a series of 2m x 1.1m (6.36ft x 3.6ft) footprint-style graphics for use in high traffic areas of the city ahead of non-essential shops reopening in mid-April. Shops in England had been closed since early January due to Covid-19 lockdown restrictions.

The aim of the graphics was to encourage social distancing among shoppers when they were out and about on the high street, helping to limit any further spread of the virus. As such, Bristol City Council required an attractive design that would stand out under shoppers’ feet.

The printed graphics also had to be safe for use underfoot. The Council specified they should have a proper slip rating, meaning they were safe for use in busy areas that could be exposed to wet weather, including high streets and other retail settings

To meet these challenges, the Council turned to N3 Display Graphics, a Bristol-based company that specialises in large-format graphics for both indoor and outdoor use. As a long-time user of Drytac materials, N3 Display Graphics quickly identified Drytac Polar Street FX as the ideal solution for the project.

N3 Display Graphics stays one step ahead with Drytac Polar Street FX in Bristol, UK

Polar Street FX is a PVC-free, aluminium print media suitable for both outdoor floor and wall graphics, without the need for lamination. The slip-resistant printable film can be applied to ground or wall surfaces such as brick, concrete, asphalt or any other low energy surfaces. Polar Street FX holds a ‘Low Slip Potential’ 72 PTV according to the EN 13036-4 Pendulum Test. In the UK, the Health and Safety Executive (HSE) only recognises slip ratings based on the Pendulum Test Method.

N3 Display Graphics Director Nigel Walker explains: “The Council specified that we use aluminium-backed slip rated material so Polar Street FX was the ideal choice for the job.”

Polar Street FX is printable with eco-solvent, latex or UV technology, making it a flexible choice. For this project, the giant footprint graphics were printed on two HP Latex 360 printers, resulting in a series of creative graphics that have proved a huge hit with shoppers since being installed at the end of March 2021.

N3 Display Graphics cut the graphics into the curved footprint shape with its Zünd cutter with double edged tungsten blades, which was easily able to handle the strong-wearing nature and toughness of the Polar Street FX aluminium backing.

In terms of working with Drytac, N3’s Nigel Walker adds: “We have a long history of mutual respect with Drytac, and they always have the right products at the right price.”

The Bristol footprint graphics have been a great success. Nigel continues: “After a month out on the streets, the graphics are all standing up well and are helping people to return to shopping safely.

“The client was happy; Drytac was happy, and we were happy!”

N3 Display Graphics stays one step ahead with Drytac Polar Street FX in Bristol, UK

Have you used Drytac media for a recent project? We would love to feature your work!

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Lamin-8 spices up Jimmy Guaco’s wall graphics with Drytac

Toronto-based Lamin-8 used Drytac’s ReTac Smooth 75 polymeric PVC film for the project at its local branch of Jimmy Guaco’s
Toronto-based Lamin-8 used Drytac’s ReTac Smooth 75 polymeric PVC film for the project at its local branch of Jimmy Guaco’s

Toronto-based Lamin-8 used Drytac’s ReTac Smooth 75 polymeric PVC film for the project at its local branch of Jimmy Guaco’s

Diversified printing business Lamin-8 Services used Drytac’s ReTac Smooth 75 polymeric PVC film to produce stunning wall graphics for Mexican restaurant chain Jimmy Guaco’s.

Toronto-based Lamin-8 was contacted by its local branch of Jimmy Guaco’s to create interior graphics that displayed some of the authentic Mexican dishes on offer at the restaurant.

As many of the featured foods were very bright in colour, Lamin-8 had to ensure that the final print was able to effectively present these vibrant colours in a way that attracted the attention of diners and passers-by.

Lamin-8 selected Drytac ReTac Smooth 75 polymeric PVC film with matte laminate for the job. ReTac Smooth 75 is a printable self-adhesive vinyl that allows users to install, remove and reposition graphics without leaving residue on the surface underneath.

The film can be printed using eco-solvent, latex and UV technologies and Lamin-8 used its Epson S80670 device to print the graphics – achieving a stunning effect with many tasty-looking dishes.

Michael Isaacs, President of Lamin-8, said the decision to work with Drytac ReTac Smooth 75 on this job was an easy one, with the company having used Drytac materials for over 20 years.

“We have been working with Drytac for more than two decades, using their laminating films and other products on a wide range of printed work,” Isaacs said. “With so much knowledge of Drytac films, we quickly identified that Drytac ReTac Smooth 75 was the best film for this job.”

Having worked with Drytac materials for such a long time, Michael has developed a fantastic relationship with Dennis LeBlanc, Territory Sales Manager for Drytac in Eastern Canada.

“Knowing Dennis for many years and having the ability to discuss each project – if needed – is a huge benefit in deciding which product to use. We can also access a specific material the very next day, if required, which is great!” concludes Michael Isaacs.

The new Jimmy Guaco’s restaurant can be found at 767 Taunton RD East Oshawa ON L1H7K5.

Have you used Drytac media for a recent project? We would love to feature your work!
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Signmob gallery project hailed as a work of art thanks to Drytac Polar Grip

Signmob uses Drytac Polar Grip at the Bendigo Art Gallery for brick wall wrap for Mary Quant exhibit
Signmob uses Drytac Polar Grip at the Bendigo Art Gallery for brick wall wrap for Mary Quant exhibit
Image Credit: Bendigo Art Gallery

Australian sign-maker Signmob used Drytac Polar Grip to produce eye-catching exterior graphics for a special exhibition at the Bendigo Art Gallery.

Victoria, Australia-based sign-making specialist Signmob used Drytac’s Polar Grip white polymeric PVC vinyl film to produce stunning exterior graphics for an exhibition at the nearby Bendigo Art Gallery.

The gallery is currently playing host to an exhibition by renowned British designer and fashion icon Mary Quant, and enlisted the help of Signmob to help promote the event.

Signmob faced a number of key challenges during the project, including selecting a film that would stand the test of time on the outside of the building in all weathers. They also had to ensure that the film would accurately reflect Quant’s work and style, with the final print required to match Quant’s artistic qualities and incredible talent across a huge area spanning 11m x 11m (36ft x 36ft).

As such, Signmob opted to work with Drytac Polar Grip, a white polymeric self-adhesive PVC vinyl film that is the ideal choice for digitally printed signs or graphics on any surface, including metal, plastic, wood, glass and brick.

Drytac Polar Grip is also guaranteed to remain in place for up to five years in all conditions, and with the exhibition running throughout the summer from March 21 until July 21, this fit the bill perfectly for Signmob.

Signmob uses Drytac Polar Grip at the Bendigo Art Gallery for brick wall wrap for Mary Quant exhibit

“We chose Drytac for this project based on the recommendation of our rep Liam Simmons from Drytac’s distributor The Shann Group; he provided us with samples for testing a few months prior to the start of the project and they were everything he promised,” Signmob Expert Sign-Maker and Sign-Writer Bill May said.

Signmob covered the entire façade of the gallery with 750mm-wide rolls of Drytac Polar Grip white matte, replicating some of the world-famous designs by Quant, and also printed text of the artist’s name using a Roland SOLJET PRO III XC-540 54″ Printer/Cutter with eco-solvent Inks.

As Drytac Polar Grip is compatible with eco-solvent, Latex and UV printing, this meant that Signmob was able to produce an incredibly clever design that was unique to the exhibition.

“The benefits of the product were not only the excellent adhesion, but the confidence it will perform for the duration of the project,” Bill May said. “It allowed us to provide something not usually seen in the Bendigo Art Gallery. We have already had very positive feedback.

“Drytac Polar Grip was easy to work with, conforms well – so much so that people assumed it was paint – and is also cost effective.”

Signmob uses Drytac Polar Grip at the Bendigo Art Gallery for brick wall wrap for Mary Quant exhibit.

Have you used Drytac media for a recent project? We would love to feature your work!

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What goes up must come down

Graphic Removal - Drytac

When installing graphics, equal consideration must be given to the clean removal of printed substrates.

Authored by Peter Bourgeois, Territory Sales Manager for Western Canada and North West USA, at Drytac.

When I do a training session on Drytac products with end users and installers, I usually start by asking if anyone has ever had an issue with an installation. Usually, a few people sheepishly put up their hand. I then ask the follow up question: “Has anybody ever had an issue with removal of a graphic?” and just about everybody puts up their hand. 

When installing graphics, the first thoughts often relate to how easily an image will go up and how well it will anchor to the surface it is mounted to. Often forgotten is what will happen at the end of the life of a graphic. Does it need to stay up for days, weeks, months or even years? 

Knowing what will happen at the time of removal is critical to customer satisfaction. Complications in the clean removal of graphics can cause many issues and a costly clean-up. In the worst case, it can damage the surface to which the graphic is applied, leaving your customer extremely disappointed and potentially creating liability.

Luckily, businesses such as Drytac look at the entire lifespan, refresh cycle and/ or removal requirements of the printed product. Our adhesive scientists test and consider these factors to give you what could be seen as the holy grail in adhesive graphics: predictable installation and predictable removal. Our manufacturing facilities run tests that ensure you have proper understanding of how the adhesive bond of your graphic will go up, how it will last and how it will come off.

Drytac SpotOn SynTac can be installed with ease and removed cleanly.

The most common options available are permanent or removable adhesive substrates. Permanent is just that; the adhesive is designed to stay up long term and there are no expectations about how easy it will come off. Removable adhesive is less aggressive and is designed come off. Depending on the surface you have mounted to, it may require some heat and elbow grease but should come cleanly off. It is important to remember that with time – usually six months to a year – a removable adhesive will become more permanent due to changes in the chemistry of adhesive.

There’s now another option available. Repositionable (or peelable) adhesives can be used multiple times and are designed to be easy to apply as they can be put down and picked up to ensure proper placement. They can be used multiple times and are residue-free upon removal.

Whatever the challenge, Drytac has adhesives that will exceed all your requirements. Whether using a professional installer or an inexperienced end user, the right adhesive will guarantee predictable installation and predictable removal. When you pay attention to the entire life cycle of a graphic you will help to eliminate customer disappointment – and hopefully gain more repeat business.

As per the well-known phrase: “what goes up must come down!”

Drytac is renowned as being the adhesive science experts. Some of its technological advancements include:

  • SpotOn – A ‘dot pattern’ adhesive that enables easy, dry bubble-free application on a wide variety of smooth interior surfaces, including walls, windows, floors and more. With SpotOn, anyone can install graphics anywhere and at any time.
  • Polar PET 170 – a textured PET wall or floor media that uses a removable pressure-sensitive adhesive which sets in 24 hrs and enables installers to apply, reposition and remove graphics easily. 
  • ReTac – it’s permanently peelable adhesive technology enables PSPs to install, remove and reposition graphics without leaving residue on the surface. You can print, remove and reposition graphics on a range of surfaces
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